It is generally thought that lingerie is just bra’s and panties. This is a misconception perpetuated by monopolistic manufacturers who held captive a large share of the ladies innerwear market in Sri Lanka by offering mass produced, limited range of products.
SECRETS was conceptualised – to offer a full range of Lingerie designed to intensify value and attractiveness of the feminine form and minimise the areas that women are less happy with. Every design is personally selected and most of the products are imported.
SECRETS is both the brand and the name of a truly modern lingerie retail chain, which from humble beginnings of a single retail outlet in the city have expanded to the suburbs and the provinces.
SECRETS Stores with the extensive range of products, in styles, sizes and fit, is more than a worthwhile shopping experience, but really the ultimate lingerie experience. In Sri Lanka, SECRETS has now become synonymous with the lingerie business.
VISSION
To be Sri Lanka’s renowned, specialist, Lingerie retailer, having the most extensive range of products and a comprehensive inventory of styles and sizes.
MISSION
A specialist Lingerie retail store meeting the needs of the discriminating lingerie shopper whether it be for fit, comfort, or style; in an atmosphere, an ambience that is comfortable, exciting and satisfying.
Offering superior, personalized, customer service – every customer gets one-to-one attention and creating a shopping environment, where customers enjoy the ‘ultimate lingerie experience’ with the widest array of choices that are available to fulfil their needs.Thereby, creating word-of-mouth recommendations and establishing SECRETS as a ‘household name’ in lingerie.
SECRETS established its first retail outlet in 2006 on the 1st floor of Liberty Plaza, the premier shopping mall in Sri Lanka. This Store continues to serve our customers in the city. Secrets Jaffna branch is our first foray into the provinces and serves the Northern Peninsular from the prominent landmark location of Cargill’s Square.
SECRETS, whilst being both the brand and the name of the Store/s, is a husband & wife partnership under the name and style of Silk & Satin International. Mrs Priya Gunawardena is the Managing Partner.